ON PAGE Optimization is the practice of fine-tuning a website’s content, text, tags, links and other elements that allow your website to be readily found by search engines and to list them in their results. Any type of file or image uploaded to your site’s hosting server is and displayed as a part of your website is considered “on- page”.
Doing ON-Page SEO is a necessary first step before starting any degree of OFF Page SEO marketing.
What is OFF-Page SEO?
OFF Page SEO is the action of increasing website awareness and traffic through a number of methods (submissions, article writing, social networking, links, directory submissions, etc.) over time to improve your search results associated with key search terms that most likely define your business within your market.
As a simple rule of thumb, the larger and more competitve the market against which your site (and business) is competing against, the more important Off -Page SEO will be in being instrumental in attracting the attention of potential customers to your site.